Glossary
Gym churn rate
Definition
Gym churn rate is the share of members who cancel or fail to renew during a period, usually expressed as a percentage of members at the start of that period (or of average members — pick one method and stay consistent).
Why it matters for gym owners
Footfall can look fine while renewals quietly slip. Churn tells you whether acquisition is filling a leaky bucket. Indian gyms often lose members to unpaid dues, ignored expiry dates, and weak PT follow-up — problems you can only fix if membership and money live in one place.